(Singapore, wownewsasia.com, 15 Aug 2011) James Cook University (JCU) Singapore has been keeping pace with engaging youths through social media. 3 electronic marketing contests were launched on popular social media channels namely Facebook, Twitter & Blogs as part of the engagement campaign for JCU Singapore sponsorship of Indonesian Youth Conference 2011*.

A Facebook contest named “Ungkapkan Visi-mu” or “Share Your Vision” kick-started the engagement campaign. Participants were asked to complete the sentence “With a high quality Australian education at JCU Singapore, I can..” with their vision of Indonesia future. Participants then compete with one another to be the most popular entry to win the first campaign.

The fun doesn’t stop there. The second contest “Follow, Retweet & Menangkan iPad 2” saw participants following JCU Singapore Twitter Account and retweeting JCU Singapore Tweets ending with #IYC daily for a chance at the campaign draw. Participants were literally waiting for the tweets everyday during the 10 days campaign period.

Final contest ‘Blog Your Way to iPad 2’ required participants to post blogs with the title “JCU Singapore has the perfect course for me and it’s (participants’ preferred course)”. Winners are selected based on their creativity and writing skills judged by a 5-person judging panel.

All 3 contest winners were rewarded with an Apple iPad 2 on stage at Indonesian Youth Conference at Upper Room, Jakarta on 16 July 2011 for their efforts.

Through the campaign, JCU Singapore got Indonesian Youths talking about the university & created interest for the high quality Australian education available at its Singapore campus. JCU Singapore Facebook Fan Page & Twitter Account now ranked Top 3 amongst Universities & other Tertiary Institutions in Singapore with over 9,000 fans and 800 followers respectively.

JCU Singapore is fully owned by James Cook University Australia. The university offers undergraduate and postgraduate courses in business, information technology, psychology and education at the JCU Singapore campus.

*Indonesian Youth Conference is an annual event where Indonesian youths discuss how they can contribute on building a better Indonesia.

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