(Singapore, wownewsasia.com, 1 June 2011) Singapore’s largest supermarket chain, NTUC FairPrice, bags two Reader’s Digest Trusted Brand awards for its Housebrand Cooking Oil and Rice.

For four consecutive years since 2008, Singaporeans have placed their trust and voted FairPrice Housebrand Cooking Oil as the most trusted brand for the cooking oil category. Currently, there are 15 varieties of cooking oil to choose from.

To add to the celebration, FairPrice Housebrand Rice also gained the ultimate trust from its consumers as they have also been awarded the most trusted brand in the Rice category. Having won previously 2 years ago, FairPrice Housebrand Rice has lifted their quality and value to bring the best to Singapore’s households.

The Reader’s Digest Trusted Brand, which is based on consumer votes, is given to the brands based on the different criteria of Trustworthiness, Value, Credibility, Quality, Understanding of Customer Needs and Innovations.

“We are grateful to be voted as one of the most trusted brands in Singapore”, said Category Manager of FairPrice Housebrand.

FairPrice Housebrand was introduced to the Singapore market in 1985 and since then, offers more than 500 different products. It continues to provide greater value and quality to the households of Singapore. The Housebrand shows that good quality doesn’t have to come in high prices.