(Singapore,
wownewsasia.com, 13 April 2011) Uncle Tobys®’s latest island-wide tactical campaign aims to promote its Muesli Bars as a healthier and more delicious choice for a rich source of nutrition and wholegrain-goodness, with a great tasting blend of wholegrain oats and wheat that provides consumers with energy on–the–go.
In-store promotions and road shows were employed to educate the public to the endless benefits of Uncle Tobys®’s Muesli Bars. In conjunction with the campaign period, Uncle Tobys® partnered with BreadTalk® to give away a free BreadTalk® High Fibre Multigrain Toast to every consumer who purchased a box of Uncle Tobys® Muesli Bar in any variant.*
For added excitement, consumers can also the visit Uncle Tobys® road show to redeem exclusive free gifts that include MILO® Easy Cool pack or a limited edition Uncle Tobys® umbrella by purchasing Uncle Tobys® Muesli Bar during the road shows.*
Uncle Toby® has become increasingly synonymous with a smart yet healthy snack that gives a balanced diet and the goodness of wholegrain for kids and adults alike. It comes in five different variants to choose from; Yoghurt Topps Strawberry Flavor, Yoghurt Topps Apricot, Yoghurt Topps Mango and Passion Fruit, Chewy Forest Fruit Flavor and the consumer’s favorite, Chewy Choc Chip.
*At selected venue only. Terms & conditions apply.
Read here for Uncle Tobys® promotion details.
