(Singapore,
wownewsasia.com, 7 April 2011) adidas® recently launched the South East Asia leg of its road-running championship, “King Of The Road 2011”. The title will be challenged in five countries, namely - Singapore, Thailand, Malaysia, Indonesia and host-nation Philippines.
In Singapore, the highly-anticipated race will be held on 28 August 2011 and is open to participants in two categories. The “Closed” category for citizens and permanent residents of Singapore, and the “Open” category for international runners. The winners of each country’s Closed categories will qualify to compete in adidas® South East Asia Championship in the Philippines and be crowned the region’s King of the Road 2011.
The theme for the King of the Road 2011 is "Colours", represented through the variety of different coloured adidas® race singlets that participants will don throughout the championship. The multi-colours showcase the vibrancy of South East Asia. Aside from the race, adidas® will hold pre-race activities at their outlets, alogn with roadshows for runners and consumers to enjoy promotions on running gear. The activities comprise Heart Rate Test, miCoach Demo, Foot Scan Analysis and lots more.
Consumers can expect more exciting offers and activities by adidas® throughout KOTR 2011.
Stay tuned to adidas® King Of The Road 2011 by visiting their website here.
