(Singapore, wownewsasia.com, 9 July 2010) To celebrate the 5th Anniversary of PAssion Card, the People’s Association and AdWOW! worked hand-in-hand to develop a Direct Mailer (DM) with the theme “PAssion in my Pocket”.
Positioning the PAssion ez-link Card as the most versatile card to have in every lady’s pocket, the unique ladies jeans-like DM is targeted at 50,000 female PMEBs in Singapore and comes with more than 10 attractive discounts and member’s privileges.
One exclusive privilege of the card worth a special mention is the TapForMore™ Rewards Programme which was launched on 1 April 2010. The rewards programme is a collaboration between the People’s Association and Dairy Farm Singapore where the PAssion ez-link Card is the only membership card whose members get to earn and redeem TapForMore™ Points whenever they shop at Cold Storage, Market Place, Shop N Save, Giant and Guardian Health & Beauty stores.
For more information on PAssion Card and its benefits, please
click here
To visit People’s Association brand gallery,
click here
