More than 10,000 turn out for Singapore's 1st MILO^® MOE Youth TRYathlon^™ 2009

MILO ^® & MOE collaborate in grooming winners in Singapore's inaugural group of TRYathletes

(Singapore, wownewsasia.com, 7 Mar 2009) MILO^® and the Ministry of Education (MOE) kicked off Singapore's first Youth TRYathlon™ @ Sentosa which saw a strong crowd of more than 10,000 turning up for the race on Saturday, 7 March. Over 2,300 students from throughout the nation signed up for the Youth TRYathlon(TM), organised with the aim of developing a sporting culture whilst inculcating a 'dare-to-try' attitude among our young in a fun and enjoyable environment.

MILO^® , the co-title sponsor for this inaugural event has been a fore-runner in championing youth sports development in Singapore since 1950s. "MILO^® aims to make this an annual sports event in Singapore and encourage more kids to participate, learn and enjoy." MILO^® Brand Manager emphasizes passionately.

There were 4 categories in the event - 8 to 11 years; 12 to 15 years; 16 to 18 years & relay (all age groups). The TRYathlon(TM) has attracted many school kids to "try-out" a swim-bike-run race for the first time. "It's very fun as I've never tried something like this before. I'll definitely participate again next year." added exuberantly 16-year old Zhang Liting from Raffles Girls' School.

AdWOW! And WOW!NEWSASIA are proud to be the official creative agency and official online news portal for this event. To drum up support for the event, the MILO^® island-wide TRYathlon(TM) 2009 special promotion was rolled-out at all leading supermarkets and retail outlets. Check them out while we move ahead towards a sportier, healthier and 'dare-to-try' society.