(Singapore, wownewsasia.com, 11 Oct 2008) The FINA/Arena Swimming World Cup 2008 in Singapore received an added boost from MILO® – the official beverage sponsor with its interesting island-wide tactical campaign for the event that saw over 1,000 spectators who came from near and far to witness the battle among some of the world’s best swimmers in the 10 km Marathon Swimming World Cup and Singapore Open Water Swim events held on 4 October 2008 at the East Coast Park.

Both the FINA 10km Marathon Swimming World Cup (MSWC) and Singapore Open Water Swim (OWS) are international events organised by the Singapore Swimming Association, sanctioned by FINA and supported by the Singapore Sports Council. Poised as being the ultimate challenge to competitors who not only compete among themselves but against the elements of the open sea, these two events have been held concurrently for the third straight year in Singapore. Amidst an engaging and lively competitive atmosphere, supporters from all over the world came to cheer on the swimmers while seizing the opportunity of a fun-filled day out for the family.

Being the leading energy food drink brand in Singapore, MILO® once again powers up the Singapore sports scene by continuously supporting every significant sports event in the country. Team MILO® and Team AdWOW! worked closely to strategically craft this cause-relationship marketing campaign that makes another big impact while it powers up the swimmers and water sport athletes who are all out to make splashes and big waves during this world-class sports event. In addition, more value offers will be rolled out in all leading supermarkets and sundry stores across the island within the next 3 months.

Grab your MILO® now to power up your daily active lifestyle and stay on the look out for the upcoming FINA/Arena World Cup Swimming Competition at the Singapore Sports School on 1st to 2nd November.