We see the past year as an exclamation mark to a sentence that describes our grit, determination and ambition. Sort of like the headline to my message, but I assure you that’s just a coincidence. These are great times and it promises to get even better with some exciting developments, and we can’t wait to get on with the next lap.

Before we do however, it’s time to take a breather and wish all of you, on behalf of everyone at AdWOW!, a happy and very prosperous Year of the Tiger. This year’s festivities inaugurate with Valentine’s Day, which makes a celebration with loved ones even more meaningful. On that note, we want to share the love with something that’s dear to us but one we often neglect – the Earth.

Global warming and environmental degradation are issues that affect us and put in uncertainty the futures and lives of our children. As our business expands, so should our perspective of the world around us, and that means being aware of our impact on those issues.

RETHINK, REFINE and REVITALISE

In conjunction with our 7th anniversary, 7iveWOW!™ is a campaign that will see us make a habit out of going about our business in a greener way – without compromising on our creativity and the quality of our work – as we encourage others to do the same. We may be small in terms of size but this does not exclude us from playing our part to help an ailing planet.

We are proud to kick off 7iveWOW!™ with 2,000 ECO bags, which we sent out as CNY gifts to clients and associates in Singapore and Malaysia. Please read more about 7iveWOW!™ and learn 7 ways to be greener at home and the office by clicking here.

Against this backdrop, we will continue to strive to Rethink strategies, Refine campaigns and Revitalise brands – this time, with bigger and stronger teams in Singapore and Malaysia.

AdWOW! extends a big THANK YOU to all our stakeholders and our clients especially for the constructive input and continuous push for us to raise the bar even higher, which has encouraged our growth from strength to strength, as well as all the AdWOWers who accompanied us on our 7-year journey.

Happy 虎 Year, everyone!We’re 7 and itching for more!